Doesn't mean they weren't a contender.
I'm not sure why you think teams that didn't win the title weren't contenders.
Here, maybe this will help you.
Duke is a stronger title contender than Michigan State is. It doesn't mean MSU isn't a contender, it just means Duke is a stronger contender.
Last year, Michigan was a true contender, but Villanova was too, only they were a stronger contender and they won the game.
But you're STILL avoiding the question.
Is there a BIG10 team that is a stronger title contender than any of the top 3 ACC teams?
Remember, you're the one that attacked my opinion on this, but all you have done is pathetically avoided this question, because you know the answer wrecks your stupid "the word contender is for simpleton's" argument.