Some tidbits from a recent article about Adams from The Athletic:
Mark Adams is down in a stance — knees bent, butt down in his khakis, left arm extended. The new Texas Tech coach isn’t showing how spry he is at his age. Nope, he’s rocking a defensive stance in the hallway just outside his office to demonstrate the principles of his side defense.
“You put your nose on the ball,” Adams says as he positions himself in front of his guest and angles his feet toward the pretend sideline. No one is more qualified to present this technique, because it’s his innovation. It’s not often anyone invents something new in this game anymore, but four years ago, after a summer spent studying what made Bill Self and Lon Kruger’s offenses so good and how they could be slowed, it hit Adams that it was all about the angles. He created the antidote in his head, abandoning the keep-the-ball-in-front mentality that is at the heart of most successful defenses.
Adams loves to teach, and convincing players to think the game different is one of his strengths. Heck, he’s changed the way many coaches see the game. His ideas have spread throughout college hoops — Baylor just won a national championship playing his defense, proving the success can be mimicked. But it does pay to have the creator. Since he installed his side defense four years ago, the Red Raiders have an average finish in KenPom’s adjusted defensive efficiency of eighth, which is better than any program in college hoops over that timespan.
Tech athletic director Kirby Hocutt figured out that Adams’ impact in Lubbock was even greater than he realized. Former and current players called and gave their endorsement, expressing how close they felt to Adams.
“I was really closer with him than I was Coach Beard,” McCullar says.
The most powerful message came from Terrance Shannon, the sophomore wing who had already put his name in the NBA Draft. “If I’m going to play another year of college basketball,” Shannon told Hocutt, “the only man I’d play for is Mark Adams.”
Tony Hernandez, Texas Tech’s deputy director of athletics, got a call from Glenn Sugiyama, who runs the search firm DHR out of Chicago. Texas Tech had not hired his firm to handle the search, but Sugiyama still felt compelled to let Texas Tech know what it had in Adams. Sugiyama had done his homework on Adams two years ago when he’d help the Chicago Bulls try to pursue Adams to be an assistant and coach their defense. Tech convinced him to stay by making him the highest-paid Big 12 assistant, but the process allowed Sugiyama to see his value.
“Let me save y’all a lot of time and energy,” Sugiyama told Hernandez. “You need to hire Mark Adams. He’s one of the best basketball minds that people are not aware of.”
Adams also has some credibility with his returners, who point out that Adams would occasionally draw up a quick-hitter and that they almost always worked. “He’s actually a genius on the offensive end, too,” super senior Marcus Santos-Silva says.
“The reason for our success, the reason we were in the national championship game, the reason we were in the Elite Eight, the reason we won a Big 12 championship is because of our defense,” Sutton says. “That’s been the staple. That’s been the most consistent thing about our program — that and probably competing and playing as hard as anybody in the country, which Coach Beard and Coach Adams both deserve credit for."
Basketball people who have come through Lubbock the last few years will tell you the teaching at Texas Tech was next-level in its detail. On this June day, it’s clear that’s not going anywhere.