So neither are being sold out, I'd imagine the TV dollars are better at UCLA as well. I'm a HUGE sports fan from the midwest, but lived just outside of LA for 3 years. Living in SoCal and all that it offers does give you a few more great things to do than watching games. The biggest sports bar in Ventura always had a good crowd for USC football, UCLA basketball, Dodger baseball, and Lakers basketball too. When you can watch the game on a big screen at an outdoor bar, sometimes that's a lot nicer than heading to Pauley or Dodger stadium too. As with most large cities, the college game takes a back seat to the pros as well. You're a Kentucky fan, UCLA has more titles, and Kentucky fans still hate it as irrelevant as it is in 2020.