Just wanna make sure we're all on the same page on this before the conference schedule starts. We're all glad this is Big 12 and not us, right? I don't mind the pro wrestling thing when it's driven by the players, but as a corporate sponsorship this is extremely cringe.
Big 12 title game MVP gets WWE belt in new deal
A new partnership around the Big 12 championship game will include blended Big 12-WWE logos on the field at AT&T Stadium, a new merchandise line and WWE superstars presenting the most outstanding player belt to the game's top player.
www.espn.com