Because it dilutes the league.Why do SEC fans keep saying that it won’t improve football? Oklahoma is a top 5 program all time and even though Texas has been mediocre lately, they’re top 10. How does that not improve the conference?
We will be up to 16 games and they are considering a quad deal which will be necessary to mix up the competition. One beneficial fact will be that it will add a State to the SEC group but I don't know how much it will add to the SEC TV market.
I assume the UT network will be added to the SEC network, so that would give the conference one more outlet but will it add viewers?