No kidding. I wasn't talking about the media rights. As long as KU ends up in a decent basketball league, I don't care about how "desired" they are as a whole. And they will.
It's very simple. Would you rather be the guy who brags about markets and T-shirt sales, or the one who gets to see his team succeed in one of the sports that more than 4 people follow?
Have fun being a sacrificial lamb in football. Time to switch your focus to basketball. Maybe you can build something halfway respectable. When you've won 14 straight conference titles, come 'n see us.