No, this isn't the first time; he has admonished the Crazies on a number of occasions when he felt they crossed a line, including calling for a mic and using the PA to do so. He was upset about the Veal thing, and the President of the University condemned it too, in what became known as the "Uncle Terry" letter.
With this one, K apologized post game, saying...
"I thought it was something personal. ... I apologize to the students for that."
And he has had a tough week. Everyone knows he hates playing against former players. The Kobe thing didn't help...
"It's the last couple of days that have been really emotional, you know, Kobe was one of my players. I coached him on three teams. He was my leader. We had special moments, private and public. He was amazing with my grandkids.
It's been bad. It's been bad. I have been very emotional about it, not publicly. And for the other people involved, too -- are you kidding me? Nine people. Horrific. So very tragic."
The guy is allowed to screw up. He apologized. That's it.
And I can't believe you actually think the media will ignore it. Have you ever... like... read anything by sports media before? You think they will IGNORE stuff involving the most famous face in college basketball? It is literally on the front page of ESPN, as a "Top Headline." Fans are ALL over it. It was basically a misunderstanding that will become a much bigger story than it deserves to be, because that is how the media and fans are.