Yeah, but not all victories over rivals are the same. Beating a legendary rival coach on his last home game and then again in the tourney are priceless. You can only have one shot at that, you have the opportunity to win a title every year.
We want the title first and foremost. Beating a rival on the way is good but I guess most fans/schools don't think that way because the lack of success they've had. In this case with k retiring it was good, had UNC won the title that would of been great. Since that didn't happen we have that to fall back on.