Lol. Yeah, not really. Ask Kansas fans how much they care about the conference title. I work with multiple. They are happy they win the title, but it's not a big deal to them. But you OTOH, we all get why you all pound your chests at conference titles....I’m pretty sure most Purdue fans care about the Dance. To suggest otherwise is pretty clownish. OTOH I also think a league title is something the players and coaches should be proud of…especially when you win outright and potentially by 3 games. Apparently the other “Big Time” programs hold a similar level of respect for a league title. The BTT I give two shits about unless my team needs a couple of wins or needs to win it.