I get UK offering the lifetime contract; it's a smart business move intended to stop the annual Cal to _____ rumors, and placates the Coach and the concerned fanbase. I think the problem with it is it gives a false sense of security; it's not an unbreakable contract. It most definitely won't stop the rumors, and it mostly likely won't stop the UK administration from having to up the ante each time a "Cal is seriously considering" rumor makes the rounds. Does anybody really believe Coach Cal will tell any potential suitors "sorry, I'm under contract for life"; or that he will tell the UK administration, "no, I couldn't take another penny, I signed a lifetime contract"? So, I DO believe Cal will finish his career at UK, but I don't for a minute believe this will be the last contract UK HAS to offer him to theoretically keep him, or the last time UK fans will have to sweat out another "will he stay or go" rumor mill.