Bc it would have folded.
KU, Tech, WVU, Baylor, Okie State, etc still have solid brands across several sports and wouldn’t settle for an AAC revenue stream. So something went down. KU could easily go to the PAC tomorrow. Okie state and tech too. And wvu to the acc.
Wvu is better than 90% of the brands in the ACC and most in the sec as well from a fan base / football / bball / baseball product.
KU bball almost brings in as much revenue as the average team in the pac or ACC by itself. Football is gravy.
these schools wouldn’t be trying to make the big 12 work anymore is the point. Period.