Speaking only for myself, when it comes to college athletics, I only watch/care about basketball (men's only, I have tried watching women's and the product is awful, no matter how much society/ESPN tries to shove women's sports down our collective throats) and football.
Any other accomplishments in other sports means diddly squat to me. Baseball, volleyball, track and field, gymnastics, cheerleading, tennis, etc, I couldn't care less who wins, as I don't watch.
Funny thing is, the majority of society feels the same way, as viewership bears out what I am saying.