They slowed down the speed of a specific website making it unusable for people with Verizon. The only way to speed it up would be if Netflix shelled out more money to Verizon to put the speed back to normal. It was extorting companies. That's what is at steak. That negatively impacts customers, but the customers aren't the real targets for what ISPs want to do with NN gone. They'll go to companies, like Amazon or Netflix or Hulu and say unless you pay us such and such a month we won't let our customers use your sites effectively. And you're cool with that?
Also ISPs are almost always competitors to content providers. It's the fox controlling the hen house, but he's okay with saying the hens should move to another, non-existent hen house. Meanwhile, the fox is also lobbying to make it harder to build hen houses.
Edit: typo
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