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Paying College Athletes? Where do you see this going?

Woke up today and UK players are already taking advantage of the NIL. Love it.

Tons of guys are. The FSU and Miami QB didn’t just sign a sponsorship deal, they partnered to found an entire platform that will market not just themselves but lots of other athletes too, including selling NFTs. Was announced at like 12:01am.
 
This is UK's NIL policy, I'm sure others are the same or close to it.


1. Players must disclose potential deals to UK seven days ahead of time​

UK’s policy requires student-athletes to disclose any proposed contract or agreement to the compliance office seven days prior to the activity for approval. Until it’s approved, the student-athlete cannot engage in the activity and failure to disclose the contract or agreement “may result in loss of eligibility, including suspension from team activities or competition, and/or additional NIL education or training.”

2. A “Promotional Activity” is defined as…​

Players can now do “promotional activities.” UK defines a promotional activity as the use of a student-athlete’s name image or likeness to promote the commercial endeavors of any entity, including media. Examples include:

1. In-person appearances (e.g., camps, autograph sessions, etc.)
2. Social media posts
3. Media appearances (e.g., an appearance on a talk show)
4. Digital/printed materials (e.g., billboards, online ads, etc.)

3. Players have to get permission from JMI to wear UK-branded gear in NIL activities​

JMI Sports holds UK Athletics’ multimedia rights (branding, licensing, etc.), so if a player wants to wear a UK jersey or gear in an NIL opportunity, they have to get permission from JMI first. Good luck with that.

4. These companies are off limits​

UK student-athletes are not allowed to make deals with:

1) Lotteries, casinos, sports wagering facilities or online equivalents
2) Products and establishments that market products exclusively to those 18 years of age or older
3) Adult entertainment
4) Tobacco, marijuana, nicotine vapor products
5) Providers of higher education (other colleges and universities), health care, and related services

5. Agents are allowed​

UK’s policy allows players to use agents or other outside third parties to negotiate NIL contracts, but the agent must be registered with the state of Kentucky and the UK Athletics Compliance Office.

6. What about boosters?​

UK’s policy says boosters (defined as someone who has made a financial contribution to the school, assisted in the recruitment of a player, or provided benefits of any kind to a current player) CAN pay players for use of their NIL, BUT only if:

1) It is not used as a recruiting inducement or extra benefit;
2) It is not based on an athletic performance or achievement; and
3) It is not at the direction or arranged by a coach or institutional staff member.

7. Coaches can’t be involved​

Can John Calipari or Mark Stoops help a player get a deal? No. UK’s policy says university employees, including coaches and staff, are not permitted to help student-athletes with NIL deals, including passing along contact information. Staff can’t make graphics for student-athletes either.

8. Players cannot miss practice, games, or class for NIL activities​

UK’s policy says student-athletes are not allowed to miss any required team activities, class, or any other academic obligations (i.e., tutoring sessions) to participate in NIL opportunities.

9. Players can develop Non-fungible Tokens​

I still don’t really understand non-fungible tokens, but UK’s policy says student-athletes can develop them as long as they don’t use UK intellectual property (or if they do, get a license first). Get in the blockchain game!

10. They’ve gotta pay taxes on whatever they make​

UK’s policy includes a reminder that student-athletes must pay taxes on whatever NIL compensation they receive. Welcome to the real world, kids!
 
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Matthew Cleveland, 5 star freshman wing at FSU, already has multiple deals in place. One of them from Yoke where he will be paid to play video games like NBA2k21 with people on the site.
 
UK has also set up a NIL HQ, which I'm sure one of the main focuses is help to track income and help them know how much taxes will be due. No one wants a kid go to jail for tax fraud.
 
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Matthew Cleveland, 5 star freshman wing at FSU, already has multiple deals in place. One of them from Yoke where he will be paid to play video games like NBA2k21 with people on the site.
Wonder how much?
 
Wonder how much?

Well McKenzie Milton’s rate for appearances and bookings is listed at $2,000 an hour. But honestly he probably already made $10-20k today just from user traffic on the website/platform he launched with D’Erik King down at Miami. And then the platform will get a cut of all the bookings made through the platform, I’m sure. Kudos to those entrepreneurs for executing a smart and creative business model. Small business is the engine of our country, proud he represents FSU.

As for the Cleveland deals, I’m hearing $20k+ for the one with Yoke Gaming, plus more when more users play with him, and at least another 5 figure deal with Stockrisers.
 
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And of course, Jeff Goodman has to be a dick.



Perry Ellis and Rogaine would have been better than making fun of injuries.

Be better Jeff.
 
So are we sure only a small amount of athletes are going to make $ here?

Where do you guys see this going if you could guess?
 
So are we sure only a small amount of athletes are going to make $ here?

Where do you guys see this going if you could guess?
I see it's going to be huge for a while, and peter out like the internet did. :p


For me, I'm looking forward to how much creativity of ways for athletes to brand themselves.

I also think this is going to be great for non-revenue athletes.
 
Also, I think kids will actually put more effort into games. Stats will drive marketability. Not the only thing as looks and personality will also, but stats will be right there. No one wants a guy that delivers dudes....duds.

Look at sponsorships of pros in the past.
 
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One thing for sure, like it or hate it, it's here and college sports will never be the same.

Crazy a video game got this ball rolling.
 
And just as I type that, some twins from Fresno State women’s hoops just announced a huge deal with Boost Mobile. Got a massive billboard in Times Square.

And that's just one. Others will follow. They can sign as many sponsors as they want.
 
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AWwwww, Duke and K in a UK fans head. Isnt it great?
Maybe we can have a home and home now that I won't play in Rupp is leaving lmao. Dickie V will be slobbering all over K on every broadcast doesn't matter who's playing. He needs to retire too. Have K call him on the Rat line. He can service K privately from now on instead of publicly lol
 
Maybe we can have a home and home now that I won't play in Rupp is leaving lmao. Dickie V will be slobbering all over K on every broadcast doesn't matter who's playing. He needs to retire too. Have K call him on the Rat line. He can service K privately from now on instead of publicly lol
Wow. So sorry for that Christian Laettner shot and Duke having a great basketball program. Hopefully your one tooth is still ok.
 
Wow. So sorry for that Christian Laettner shot and Duke having a great basketball program. Hopefully your one tooth is still ok.
I'm not belly aching over that anymore. Everyone knows Laettner should have been tossed and the shot would have never happened. Riddick should have sold it more lol. He didn't even try. 98 was a redeemer. Think about we're down 17 around 9 to go, two minutes later that 17 points is gone. I bet wojo is still in therapy after what Turner did to that poor boy. Slap that floor wojo,,whoops Wayne just went by again lol. And tell wojo Magloire says hey..
 
I'm not belly aching over that anymore. Everyone knows Laettner should have been tossed and the shot would have never happened. Riddick should have sold it more lol. He didn't even try. 98 was a redeemer. Think about we're down 17 around 9 to go, two minutes later that 17 points is gone. I bet wojo is still in therapy after what Turner did to that poor boy. Slap that floor wojo,,whoops Wayne just went by again lol. And tell wojo Magloire says hey..
Besides the Laettner shot I have no idea what you are talking about. I dont care about UK. You have been irrelevant in the last 10 years in my basketball watching. Calipari is a joke. Have you ever listened to him mic'd up? Heeeeeeeeeeeyyyyyyyyyyyyyyyy. He just yells for no reason. He seems like the same douche I competed against in HS. No one liked him then and now.
 
Why do you say they get those things for free?

That’s like saying the salary you get from work is for free. Or when I take a work trip, that the lodging and travel is provided to me for free.

It’s not for free. I work for it.
Why are you comparing playing CBB, to the work world? Thats the better question. I played college baseball. The time I put in, thje work, etc, etc...was hard. And exhausting times. But its nothing compared to the real world, brother. Of course nothing is "free" so to speak. Hell I just got back from Florida(Ft. Walton), where I worked the 14U PG Gulf Coast World series. It was a "free" vacation, so to speak. Paid for my room, fed me, etc, etc...But I still had expenses---gas, eating, etc, etc... And I had to unpire 3-4 games a day---starting at 8am..So I do not undestand why you are trying to be so, well, "literal". Actually, I do. Its a reasoning tool. I get that. But its a terrible one. Its not like these kids are putting in 10/12 WORK days. Labor. COnstruction shit...They are going to class....then to practice. Then traveling via private charter, around the country. Eating very well...Leave on a Monday...Walk through Tuesday. Back to the hotel. Normally a very nice hotel...Leave for the arena 2 hours before tip...Play a game. Fly home. Rinse, repeat. Is that what you describe as labor---a job?

Lets do it this way----These kids are compensated quite nicely for their, ummmm, "labor". I ain't listing the amenities---again. But, well, lets just say, it ain't some labor farm in China, bro.
 
Why are you comparing playing CBB, to the work world? Thats the better question. I played college baseball. The time I put in, thje work, etc, etc...was hard. And exhausting times. But its nothing compared to the real world, brother. Of course nothing is "free" so to speak. Hell I just got back from Florida(Ft. Walton), where I worked the 14U PG Gulf Coast World series. It was a "free" vacation, so to speak. Paid for my room, fed me, etc, etc...But I still had expenses---gas, eating, etc, etc... And I had to unpire 3-4 games a day---starting at 8am..So I do not undestand why you are trying to be so, well, "literal". Actually, I do. Its a reasoning tool. I get that. But its a terrible one. Its not like these kids are putting in 10/12 WORK days. Labor. COnstruction shit...They are going to class....then to practice. Then traveling via private charter, around the country. Eating very well...Leave on a Monday...Walk through Tuesday. Back to the hotel. Normally a very nice hotel...Leave for the arena 2 hours before tip...Play a game. Fly home. Rinse, repeat. Is that what you describe as labor---a job?

Lets do it this way----These kids are compensated quite nicely for their, ummmm, "labor". I ain't listing the amenities---again. But, well, lets just say, it ain't some labor farm in China, bro.

I played a varsity sport in college too, at a P5 school. It was very much work. Average day:

At the medical facility by 730am for rehab/therapy/maintenance activities, followed by “light” workout.

Down to dining hall around 845am for breakfast with teammates.

Class from 930 to 1230. (Class is part of how I stayed eligible and attendance was monitored and required by coaches).

Quick lunch, then to the training facility for some film study. This was followed by another round of rehab/therapy/maintenance type stuff.

Practice from 230 to 430, then a much harder strength workout from 445-530.

Shower and head down to team dinner. This was followed by either a night class (maybe like 6-9pm once a week) or a mandated study hall. Either way, back to the apartment around 9-930 and then dick around with roommates for a couple hours before crashing and doing the whole thing over again.

So it was a 730am to 930pm, 14 hours a day type of job. Plus weekend competitions and having to do make up work and projects and studying on those chartered flights and buses you mentioned.

Of course the perks were nice, and there were plenty of them. But they definitely didn’t come for free. When my friends were partying over spring break, I was practicing and competing. When my friends were going home for Christmas, I was practicing and competing.
 
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Not every job is digging ditches.

athletes def work “harder” than say bankers or accountants as far a physical labor.
 
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